Blink Blink

Blink: The Power of Thinking without Thinking By Malcolm Gladwell

A book that shows sometime analysis is not an effective choice of decision making. There is another way known as thin slicing based on unconscious part of us. There are examples which proves its possible and with greater accuracy. Often we don’t know our how this inner stuff works. Our behaviors are affected by prime but we are in hurry to define cause of an action. Thin slicing can be also affected by persons personal biases due to sex, race, color of skin etc. It can be improved by having good experiences to remove such biases.

Thin slicing can out perform time consuming analysis during high pressure. There are time when less is more and simple formula can calculate more accurately. Market research can produce very wrong results. It is the case when the product is very new. Asking experts could be good choice in such case. We need to have experience and passion to improve first impression like of expert.

Face reveals true emotion. It may be helpful to understand the situation and to know what others thinking. Stress & lack of time can fail our mind reading and also make us decide based on our prejudices. Mind reading improves with practice. Experience is also helpful. Snap judgment can be improved if we remove unnecessary items that can affect our judgment.

"The key to good decision making is not knowledge. It is understanding."

It recommends right mix of conscious and unconscious analysis on a case by case basis. Rational computer analysis must be used to find statistical patterns in mountains of data. Using human judgment apply general statistical lessons to the particulars of a situation and a person.

"This is the real lesson of Blink. It is not enough simply to explore the hidden recesses of our unconscious. Once we know about how the mind works – and about the strengths and weaknesses of human judgment – it is our responsibility to act."

This book encourages me to see both ways of decision making and if possible combine them. One should not just be obsessed by one way. I enjoyed reading it, specially very interesting examples cases.


About Ritesh Man Tamrakar

Software Engineering Research
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